Visual identity and website for a cultural bookstore

Client: Mandrágora      I      Year: 2019-2020      I      Argentina


Mandrágora is a bookstore in the Villa Crespo neighborhood in Buenos Aires. They offer a careful selection of books on contemporary narrative and social sciences, with an emphasis on texts referring to feminism and gender studies, as well as literature aimed at children and young people. They are especially interested in independent publishers, and the visibility of alternative productions. They believe in reading as a way of meeting, which is why they carry out workshops and reading clubs, with proposals that are renewed every month.

To communicate so much we need warmth, line, texture, an identity that reflects the dream of the proposal but also tells about everything they do and in what way.

Moodboard - Style Research

Style guide

B&W Illustrations

Video about the experience

Video made by Gato Audiovisual